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Finished Goods

Oreo campaign focuses on fun

Mondelez’ biscuit brand Oreo has launched a new global campaign focusing on the “fun side” of the brand.

Maryland Soft Baked
Video: Burton’s director of sweet sets out strategy

British Baker met Toby Baker, director of sweet at Burton’s Biscuits Company, for a tour of Blackpool’s Cookie Centre of Excellence and to discuss this month’s launch of Maryland Soft Baked cookies as well as other plans for the future. 

Burton’s reveals investment and ambitions for power brands

Burton’s Biscuit Company has invested £5m at its Cookie of Excellence Centre in Blackpool as it pursues major plans for its power brands.

Kara adds to floured baps line

Foodservice brand Kara has launched a new range of ‘premium’ floured baps to create what it calls an ‘Ultimate Floured range’.

Huge cake marks Parliament’s 750th anniversary

A giant three tier fruit cake made to look like the Palace of Westminster was presented to Parliament to celebrate its 750th birthday. 

Free-from firm strikes first supermarket deal

A Gloucestershire ‘free-from’ snacks business has won its first supermarket listing after a £3,000 investment from the council.

Athenry
Irish firm extends UK deals for healthy range

Irish bakery Foods of Athenry has expanded its export arm to the UK following the securing of two new deals. 

Perth bakers wins Scotch Pie competition

Murrays Bakers of Perth has won the crown of World Scotch Pie Champion 2015.

Burton’s builds on Maryland cookie brand

Burton’s Biscuit Company has launched Maryland Soft Baked cookies after what it refers to as “breakthrough” technology.

British out-of-home breakfast preferences revealed

Cooked breakfast, toast and pastries top British consumers’ favourite out-of-home breakfasts, according to a study.

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