British Baker
Home
Menu
‘An effective strategy is not making big changes but incremental ones you can stick to’

Vhari Russell, founder of the The Food Marketing Expert, suggests small changes bakers can make to raise the profile of their business

‘No licensing relationship will be a success unless you’ve agreed on a joint measure of success from the outset.’

Daryl Newlands, marketing manager at Finsbury Food Group, on the growth of the licensed cake market – and what makes a successful licensing partnership.

'Think about your brand, but be conscious that buyers are growing a category, not just your brand in isolation'

Claire Nuttall, founder of The Brand Incubator, gives advice on making contact with buyers, what they look for in a supplier, and how to develop a win-win relationship.

‘A blog and newsletter are good ways to speak directly to your audience’

Victoria Carr, who is chief baker at Victoria’s Sponges and an account manager at PR agency Cirkle, on how her public relations skills helped her build her cake business

‘If an employee posts negative comments about their work, this can harm a firm’s reputation’

Ben Doherty, partner and head of employment at solicitors firm Lindsays, highlights some of the key risks employers face from social media and the benefits to a business of having a robust social media policy

Legal: Defining the term ‘natural’

John Mitchell, partner at law firm Blake Morgan, looks at the issues around claiming a food product is ‘natural’

Bready Player One: Lies and the promise of cake

Sara Elsam looks at Portal, a classic video game involving gravity guns and cake-based half-truths.

'Create in-store excitement with a special theme and making doughnuts to suit'

Ivor McKane channel director of National Doughnut Week sponsor CSM on the opportunity offered by the annual charity event, which takes place 12-19 May 2018. Register at nationaldoughnutweek.org

‘Investing ahead of regulations acts as an insurance policy’

Neil Davidson, managing director of HeyHuman, advises bakers to take proactive marketing steps in case of increased regulation of ‘unhealthy’ foods

‘The question is if a brand’s products deliver on its promise’

Tony Nunan, managing director of the Visuality Group on the role of authenticity in the bakery market

How to protect your name and branding

Ben Evans, associate and chartered trade mark attorney at law firm Blake Morgan, walks us through the trade mark process and the importance of protecting your business’ identity

‘The key is reinforcing the fresh and homemade narrative’

Retail consultant Karl McKeever on the role of visual merchandising in selling artisanal products

“Genius Foods needs to play to win in the branded space”

Hamish Renton, managing director of food and drink industry consultancy HRA, examines Genius Foods’ decision to focus on branded sales rather than own-label

“It’s like a Cronut. At first you think ‘Why?’, but then a bakery mash-up can be a thing of pure genius”

Former Great British Bake Off contestant Cathryn Dresser gives her view the show’s new line-up

‘The marketing of your business digitally is something you must do... and do well’

A word of warning for the baking industry: the rules of business are changing, and the pace of change is accelerating. You are now doing business in a digital world and your company must keep up, or will become outdated and irrelevant.