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Finished Goods

Can muffins keep up with pace of change?

Muffins are well-established in the breakfast and snacking market, but as occasions featuring them fall, what can suppliers to do help them stay relevant?

Christmas: Let festive bakes take centre stage this year

Christmas is a competitive time, meaning the supermarkets have to go above and beyond to tempt consumers with show-stopping creations. Here’s what’s in store…

Little gems: why small has become beautiful

Supermarket sales of cupcakes are booming – and premium products in smaller pack formats are playing a big role in driving the growth.

Making the case for buying in your pastry

Buying in ready-made pastry or pastry cases can have big benefits – and doesn’t need to hamper creativity

Turn mid-afternoon into the witching hour

Go chic and spooky this Halloween with the sort of high-end treats that can grace an afternoon tea spread.

Great cakes start with the finish

Rough effects, geometric shapes and soft ruffles – 2019 is all about the texture.

Ethnic flours & breads: Looking east for new bakery inspiration

As interest in global cuisines continues to grow in the UK, can breads from the Middle East and Africa gain traction with British consumers?

It’s a wrap! Flatbreads eye food-to-go growth

The food-to-go market is set to continue growing, offering a significant opportunity for on-trend, healthier and international fare revolving around wraps and flatbreads.

Where next for the free-from sector?

While the constant stream of gluten-free NPD seems to continue unchecked, there are still areas of the market to explore, argue ingredients suppliers.

Is in-store bakery in need of a jump start?

In-store bakery sales are suffering, with category value down by more than £25m in the past year. How can the supermarkets tempt shoppers back in?