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Exclusive: bakery director leaves Asda
James Cawthorne

Asda’s senior category director for bakery has left after 15 years’ service. 

James Cawthorne has reportedly left to pursue interests outside the company. He joined the bakery team in a buying role in 2010, having started his career at Asda in the electrical department.

Derek Lawlor, vice-president, fresh, said: “In that time he has been a valued colleague who worked across various food and general merchandise categories, becoming bakery category director in 2013.

“Although I’m sorry to see James go, he has built a dedicated, passionate team and delivered key trading initiatives, which will see us fit to continue to deliver a market-leading bakery category.

“I would like to take this opportunity to sincerely thank James for his contribution to Asda over the last 15 years. I am sure you will all join me in wishing James every success for the future as he embarks upon the next chapter of his career."

The departure of Cawthorne comes after a period of intense development of the American-owned superstores’ bakery offer. In recent years it has introduced photo cakes, Millie’s cookies concessions, Pick & Mix bakery and pancake hot plates.