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Ginsters expands bite-size range with rolls and pasties
Published:  06 December, 2018

Ginsters of Cornwall has added to its range of bite-sized savoury snacks with mini Cornish pasties and sausage rolls.

The Cornish pasty snacks are available in cartons of four or eight, while the sausage rolls come in cartons of five or 10.

Ginsters said the larger packs are designed to tap consumer demand for snacking and sharing at home, while the smaller ones allowed convenience retailers to increase their on-the-go offering.

“Our Cornish pasties and sausage rolls have always been hugely popular with our loyalists, but as category disruptors, we know the younger demographic can spur growth within the savoury pastry category as a whole,” said Kieran Hemsworth, managing director at Ginsters of Cornwall.

“Contemporary launches, like our bite-size range, marry the nostalgic comfort of pastry with evolving consumer trends; snacking which fits into busy lifestyles without compromising on quality or flavour.”

The larger packs are available at Morrisons, while the smaller pack range is offered at convenience stores nationwide.