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Délifrance launches filled Madeleines into UK market

Délifrance UK has expanded its range with a filled and shaped selection of Madeleines.

The star-shaped Madeleines come in flavours including: chocolate hazelnut filled with a crispy cocoa puffed grain topping; apricot filled with a pearl sugar topping; red fruit filled with a linseed, sunflower seed, quinoa and chia topping; and custard cream filled with a cocoa-coated sugar topping.

Délifrance said the sweet cakes were a convenient, easy snack, suited to hotel, coffee shop and café customers.

“We know that, at 22% of consumers, indulgence is the main driver for early day purchasers. We’ve tried to meet this demand with indulgent, classic fillings including chocolate hazelnut, and trend-forward flavours like red fruits,” said Stéphanie Brillouet, marketing director UK, Northern Europe & North America at Délifrance.

“The UK has always had a taste for continental confectionery, so we’re excited to introduce this contemporary take on a French favourite to the market.”

The range of Madeleines is available in 24 x 65-80g packs, sold frozen for thaw and serve.


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