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Egg-free cake brand Oggs gets supermarket listings

A range of egg- and dairy-free cakes is being rolled out at Sainsbury’s and Waitrose from the end of May.

The cakes from Oggs, formerly known as Alternative Cakes, are made using an egg replacer developed from the naturally occurring protein in aquafaba.

The listing includes cakes in four flavours: Zesty Lemon; Salted Caramel; Chocolate Fudge; and Victoria sponge, as well as chocolate cupcakes and mini vanilla cakes.

The cake range will launch at Waitrose from 29 May and Sainsbury’s from 5 June. They will be priced from £2.20 for a two-pack of mini cakes up to £4.95 for a 5” cake.

The manufacturer is also to launch its Oggs aquafaba into the market later this year.


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