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Allied Bakeries boss leaves in management shake-up

Allied Bakeries managing director Jon Jenkins is leaving the business as part of a management shake-up.

Jenkins (pictured), who joined the bakery firm four years ago, is now looking at other career options at Allied owner Associated British Foods (ABF). Before joining Allied, he had driven strong growth and development at tea supplier Twinings, which is also owned by ABF.

Kingsmill and Allinson’s producer Allied is moving to a joint leadership structure, with Liam McNamara assuming full commercial responsibility for the business and Nick Law overseeing the supply chain.

McNamara, who was also at Twinings before joining Allied two years ago, has been the bakery firm’s commercial director since 2017. Law is a 20-year veteran of Allied, and was appointed operations director in 2008.

The shake-up follows a difficult trading period for Allied, which most recently saw the business announce the loss of its largest own-label supply contract. Ending in 2020, the loss of the Tesco contract has forced the business to make a £65m impairment charge against its income.

Allied has been making a financial loss for some years, although this had been forecast to fall this year.

In a statement on the departure of Jenkins, Allied said it continued to operate under challenging market conditions.

“We have therefore undertaken a detailed review of the business to optimise our operations for the future and have implemented a number of changes to our senior management team as a result.”

The company added that, under Jenkins’ leadership, the business had significantly reduced costs, improved product quality and rebranded the range. It said Allinson’s was now the fastest-growing fresh wrapped bread brand in the UK.

“We would like to acknowledge and thank Jon for his significant contribution to Allied Bakeries,” it stated. “Jon joined our business from Twinings, where he had an extremely successful career and is now exploring other career options within the ABF Group.”


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