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Feature Synopsis Sept 2019: Christmas

Heston’s hidden orange Christmas pudding was a smash hit for Waitrose ten years ago – and show-stopping creations are a key element in many supermarket festive bakery ranges.

CHRISTMAS

  • Publication date: 5 September 2019
  • Editorial submissions deadline: 5 August 2019
  • Editorial contact: Abbie Dawson – abbie.dawson@wrbm.com

SEASONAL SHOWSTOPPERS

Heston’s hidden orange Christmas pudding was a smash hit for Waitrose ten years ago – and show-stopping creations are a key element in many supermarket festive bakery ranges.

This feature will focus on such products – the stand-out sweet or savoury baked goods that command a premium price and will be the centrepiece of a Christmas spread.

It will look at the history and development of such products (Was Heston’s the first to really make a splash?) Bringing the article into the present day, it will examine the trends being tapped and the inspiration behind the retailers’ Christmas 2019 launches.


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