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Carrs Pasties unveils duo of vegan NPD

Carrs Pasties has added a vegan pasty and vegan sausage roll to its range.

The Bolton-based bakery said it had asked customers which products they would like to see added to the range and a vegan option was the most requested.

The vegan pasty is based on the Carrs Pasties original meat and potato pasty and uses the same shortcrust pastry. The vegan sausage roll uses the same seasoning and puff pastry as Carrs Pasties’ original sausage roll but with a vegan glaze. They both contain a meat alternative from the Meatless Farm Company, which is made up of ingredients such as rice protein, pea protein, soya protein and fruit and vegetable extracts.

“Even in the early stages of developing our vegan range, our aim has always been to produce top-quality, healthy products with mass appeal,” said Joe Carr, managing director at Carrs Pasties.

“Rather than rush into a quickly expanding market, we wanted to take the time to find a partner like the Meatless Farm Company who share our values. We always say that we wouldn’t sell anything that we wouldn’t queue up to buy ourselves.”


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