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On a roll: Stacey’s Bakery makes vegan market debut

Derbyshire-based Stacey’s Bakery has become the latest business to launch a vegan sausage roll.

The NPD, which launched onto shelves last week in time for World Vegan Day on 1 November, is the bakery’s first-ever vegan product.

Managing director David Stacey said the product lent itself to veganism more than most people imagined.

“Pork isn’t actually the most important ingredient in a good sausage roll. It’s the lovely pastry, the spices, the seasoning and the herb-infused breadcrumbs,” he said.

“What you need from the pork for a rich, juicy sausage roll is the fat. But we can easily substitute that with vegetable suet and by replacing the egg wash with a seasoned pea-based glaze, we can also add extra colour and taste to the pastry case.”

Stacey added that more people were enjoying vegan food in local high streets, and that he wanted to give those people access to “real food, baked with the utmost care by a bakery with generations of know-how”.

Last week, Stacey’s Bakery revealed it hoped to sell its 10,000th Thor Cake in the run-up to Bonfire Night.

Several businesses have launched vegan sausage rolls over the past few weeks, including manufacturers Central Foods and Country Choice. Wall’s unveiled two vegan sausage rolls, which it produced with meat-alternative manufacturer Hooba.


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