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Feature synopsis February 2020: Plant-based bakery

Are consumers not too sweet on vegan cakes?

  • Publication date: 11 February 2020
  • Editorial submissions deadline: 17 January 2020
  • Editorial contact: amy.north@wrbm.com

ARE CONSUMERS NOT SO SWEET ON VEGAN CAKES?

Mintel researchers have found that just 21% of consumers feel vegan cakes sounded appealing.

While much of the focus on vegan bakery has been around savoury products such as sausage rolls and pies, Mintel’s findings suggest there is a big gap in the market for vegan sweet treats.

The feature will explore this topic by address questions such as:

  • Why has there been a lack of vegan sweet bakery NPD in comparison to savoury NPD?
  • Why do many consumers not find the current sweet vegan offer appealing?
  • What type of sweet bakery NPD could attract vegan consumers?
  • What sort of messaging will help attract consumers to vegan sweet bakery goods?

The feature will also include examples of sweet vegan bakery NPD.


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