Frozen food distributor Central Foods has taken over distribution of premium buffet food brand Frank Dale.
The company will handle distribution to the foodservice sector of the full range of sweet and savoury products made by the party food specialist, which Central Foods said would complement its offer.
Frank Dale’s savoury portfolio includes mini quiches, mini pies and mini Yorkshire puddings, while its sweet range comprises strawberry & cream scones as well as mini Victoria sponge cakes.
“We are delighted to have taken over distribution of the superb range of Frank Dale products, which will extend the selection of buffet and party food that we already supply to our foodservice customers across the UK and further afield,” said Central Foods managing director Gordon Lauder.
“Frank Dale has a strong reputation for producing premium-quality classic British miniatures, and these will complement perfectly the authentic global menu that Central Foods offers when it comes to party food.”
Edward Miles, managing director of Finedale Foods, which owns the Frank Dale brand, added: “We believe the move to Central Foods is a key step in the development of Frank Dale. By tapping into Central Foods’ proven distribution model and expertise, the service given to our existing customers will improve and open the door for new customers to stock the range, while allowing us to focus more on developing new products and marketing to drive future growth.”
Frank Dale was founded in 1994 and its products are batch-produced at a site in Norfolk.
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