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Finished Goods

Krispy Kreme gives away one million doughnuts

Krispy Kreme has estimated it gave out around 1m doughnuts worldwide, in a one-day-only promotion to celebrate the opening of its 1,000th store.

Jammie Bakes
Jammie Dodgers branch out

Burton’s Biscuit Company has launched a new version of its well-loved Jammie Dodgers brand aimed at adults. 

Fabulous Bakin’ Boys plan business transformation

Muffin and flapjack brand, Fabulous Bakin’ Boys, is set to begin a major brand re-launch in what it has called the brand's "most important year".

Cinnamon Square bakery to reach wider audience

The Cinnamon Square bakery in Rickmansworth, has told British Baker of its ambitions to get its trademark Cinnamon Bun further afield.

South-west bakery moves into foodservice

A Plymouth bakery has signed a new wholesale contract with catering suppliers Chadd’s Foodsmiths, allowing it to grow the business.

PM’s diet sees pasties ditched alongside bread

The Prime Minister David Cameron has given up the Cornish Pasty, just weeks after he announced his decision to stop eating bread.

Anchor plans cheese sandwich campaign

The humble cheese sandwich has taken a hit in the popularity stakes, according to cheese brand Anchor Cheddar.

Finsbury and Burton’s launch Jammie Dodgers cake

Burton’s Biscuit Company has partnered with Finsbury Foods to launch its first licensed product: the Jammie Dodgers Celebration Cake.

Oreo campaign focuses on fun

Mondelez’ biscuit brand Oreo has launched a new global campaign focusing on the “fun side” of the brand.

Maryland Soft Baked
Video: Burton’s director of sweet sets out strategy

British Baker met Toby Baker, director of sweet at Burton’s Biscuits Company, for a tour of Blackpool’s Cookie Centre of Excellence and to discuss this month’s launch of Maryland Soft Baked cookies as well as other plans for the future. 

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