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Other Opinion Articles

Gerhard’s blog: wedding cake season

With Easter behind us, Gerhard Jenner welcomes the advent of the wedding cake season and the challenges it entails

Gerhard’s blog: the second book is born

Gerhard Jenne describes the challenges of his second published volume… and the differences since the first time around.

Gerhard’s Blog: The principle of ‘GREAT’

We devised a ‘GREAT’ customer service principle and train our staff accordingly. It’s a handy aide memoire, where each letter stands for a particular aspect of our service.

Blog: Smart counts the generational gaps

While you are having your morning coffee, just have a look around and say to yourself, “If I wasn't here for a multitude of reasons who would carry on the business?”

Gerhard’s Blog: Customer perspective

Gerhard Jenne explains why a look at any business from the customer’s angle is important

Blog: Gerhard Jenne’s Icing on the Cake

Gerhard Jenne muses on the huge change in customers’ demands since he started out in the bakery retail business.

Blog: Gerhard Jenne's Icing on the Cake

Gerhard Jenne looks at American styles on both sides of the pond.

Blog: Gerhard Jenne's Icing on the Cake

Gerhard Jenne takes a trip overseas to have a scout around the cupcake bakeries.

Blog: No parking please, we’re British

Politicians, especially local ones, often seem to have had a frontal lobotomy.  

The sap is rising...

To keep up our customer’s interest in our products we like an element of surprise and discovery in our stores.

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