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New sales & marketing boss at Taura

Taura Natural Ingredients, the fruit ingredients and snacks company, has appointed a new head of sales and marking for Europe, Middle East and Africa (EMEA).

Peter Forceville will be responsible for overseeing all sales and marketing activities for Taura’s URC® fruit products in the EMEA region and will be based at Taura’s offices in Olen, Belgium.

The company said Forceville has a strong track record in sales and marketing, having undertaken leadership roles across a range of industries, including food and pharma.

Peter Dehasque, chief executive of Taura, said: “He is taking on a crucial role in our company in a region that is very important to our business. We were impressed with his credentials and had no hesitation in offering him the chance to join our fantastic team.”

URC® (Ultra Rapid Concentration) is a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications such as chocolate, baked goods, confectionery and snack bars.