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Adelie extends Urban Eats with four new products

Adelie Foods is launching for new products under its Urban Eats brand for January.

The new products will appeal to shoppers looking for a lighter lunch alternative in the new year, said the company. Two seasonal limited-edition items are the Herby Chicken Sandwich and Beetroot & Tabbouleh Wrap

“It is imperative outlets stock up on quality, lighter and vegan options to keep up with the shopper demand and expectation,” said Wayne Greensmith, head of category marketing at Adelie Foods.

Two new offerings in its Roots vegan and veggie range - Hello Courgeous Sandwich and Wahey Tabbouleh Salad – are designed to tap the growing demand for vegan alternatives.

“Veganism is now a mainstay eating choice rather than a trend and, in fact, vegans and vegetarians are set to make up a quarter of the UK population in the next five years, which is why we continue to innovate and grow our popular Roots range.”

All four items are under 420 kcals.

“With so much lunchtime competition on the high street, our latest launches can offer a point of difference and ultimately, ensure repeat purchase from a better food-to-go experience.”

Wahey Tabbouleh Salad and Hello Courgeous Sandwich


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